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[personal profile] moonwise
Hello everyone, it's National Breast Cancer Awareness month, and there's pink everywhere. Pink ribbons, pink drinks, pink bags, pink sweatbands for football players. Doesn't everyone love pink? And you can Shop for the Cure and get fun pink things for your kitchen at the same time. It's great, right? Right?

Great, except for the part where the research societies don't get a whole lot of the money you just spent on your new KitchenAid. A lot of this pink stuff is a gimmick, another way to separate you from your money using your good wish to do something for someone else and get that blender at the same time. So here's what Aunty Arafel is here to tell you today:

If you really want to help with breast cancer education, prevention, and cure efforts, GIVE MONEY DIRECTLY to places like the American Cancer Society or the National Breast Cancer Foundation. That way, 100% of your money goes where you want it to, as opposed to a few percent (and that goes for any charitable organization, by the way.) And while you're at it, check your own health - not just the boobs, but also cholesterol and blood glucose levels and things like that, because heart disease and diabetes kill far more women than breast cancer.

There's nothing wrong with buying something pink - if that shade of pink is what you want in your kitchen, go crazy - but separate consumerism and philanthropy. You'll be a better person for it.
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